Firmly rooted in both the corporate and the cultural world Cleo gained a deep understanding of the workings and motivations of both worlds. As Head of Art Sponsorship Partnership for UBS one of the largest Financial Service Providers worldwide she constantly works on how best to interact with cultural partners or in her case partners in the arts.
Cleo is a firm believer that a great collaboration is the result of a relentless effort to understand each other’s needs and in the spirit of partnership be willing to step outside of the box and redefine the way one collaborates over and over again. Groundbreaking long-term projects such as the Guggenheim UBS MAP Global Art Initiative are examples of how much can be achieved for both parties sometimes in unexpected places and ways.Cleo has a master degree in Art History from the University of Lausanne as well as a degree in Archeology and German Literature. She lives and works in Zurich, Switzerland.Back to Manifesto