European museums and cultural sites face numerous but similar challenges in coming up with a long-term audience development strategy. Given the trend towards digitisation, new ways of making art and culture accessible, of increasing visitor participation and of digitally networking the European cultural landscape become ever more relevant. The cooperation project smARTplaces was conceived with these challenges in mind.

smARTplaces will be delivered by a partnership of seven museums and cultural institutions supported by 2 research partners from 7 different countries in order to achieve a new approach to audience development, audience engagement, co-creation, capacity building within the institutions, international exposure of art exhibitions and new creative works.