Azkuna Zentroa is an innovative and dynamic venue dedicated entirely to culture and leisure with everyone in mind. Its program is meant to be for local and abroad audience. In addition, our specific program modules, in the same line as smARTplaces, are dealing with the subjects of visual arts, design, contemporary art, performance and technology, literature as well as wellbeing. In its 43,000 sqm you can find exhibitions, workshops, conferences and round table discussions, art, life music are just a small part of our day by day work (opened 365 days); furthermore we offer special activities dedicated to children, disabled persons and professionals.
Azkuna Zentroa, as art and culture center, shares the same need to implement an audience development strategy to reach a double objective: attract young people audience and improve its international standing and recognition. The smARTplace project will help to us to implement a digital network designed to make the audience experience as interesting and attractive as possible.