Track 4: Acceptance

05.03.2020 - 05.03.2020

Just how digital can we be?

In this track we hear from new voices who are trying to create change from the ground-up in arts organisations, publishing and public broadcasting. We will explore fundamental questions like – What does it mean to become more diverse? How can we support new talent to thrive?


In this track we come to terms with the reality that the choice of digital tools and processes will only continue to increase. Do we have to accept all of them in our day-to-day work or are there limits to just how digital we can be? We hear from speakers who’ve been on the forefront of developing digital strategies for their organisations, and in some cases, their sectors.


Dafydd James
Head of Digital, National Museum Wales

Dafydd has over ten years leading teams with responsibilities for digital product development, exhibition displays, digital content and collections and visitor experience. His responsibilities have included introducing social media to a distributed organisation, establishing and developing new teams, and creating and delivering a digital strategy for a £30M change project.

Dafydd is Chair of Technology for People’s Collection Wales, a Welsh Government funded digital heritage programme across three national bodies. He also Chair of the Museums Computer Group, an organisation that supports a community of practice in the UK’s cultural sector.

Etta Grotrian
Digital Strategy Manager, Übersee-Museum Bremen

Trained as a historian, in 2018 Etta was appointed the Digital Strategy Manager at Übersee-Museum in Bremen. Prior to that, she was at the Digital & Publishing department at the Jewish Museum Berlin. During this time, she worked as a curator of multimedia and online content on German-Jewish history, conceived the digital availability of the collection, and implemented digital information management projects and workflows.

Etta has lectured on Public History at the Freie Universität and Digital History at Universität Bremen. She is currently pursuing her PhD on the subject of history workshops in Western Germany of the 1980s at Freie Universität Berlin.

Inna Goudz
Creative Leader, Jüdische Kulturtage Rhein-Ruhr

Coming from a traditional field of research as an art historian Inna has changed sides to proceed with her career in cultural advocacy. In 2017, she took over the creative leadership for the largest festival of Jewish culture in Germany – Jüdische Kulturtage Rhein-Ruhr. For the first time Jewish culture was defined by modernity, hope and participation.

Inna’s definition of ‘digital’ was not solely about tech, but rather a new approach to rethink a well-established narrative. A new digital experience for visitors as well as the over 140 organizations involved was part of the structural change. Within her team Inna caused less conflicts in real life than with the auto-save function in her Dropbox.


Juan Pradas
Etopia Center for Art & Technology

A sociologist by training, Juan joined the Etopia team at the Zaragoza City Council a decade ago. Previously he has worked on several EU projects. As a university researcher, Juan has participated in different city planning projects and studies.

His current focus is citizen-oriented programs in Art and Technology; the role of communities and groups in IT and culture; new tools to reinforce the Open Source perspective in these fields; and fostering creative industries-based entrepreneurs in two municipal incubators led by Etopia (La Terminal and CIEM Zaragoza).

Juan is convinced that these topics reinforce the identity of the city, playing a key role within an active art and creativity city strategy, to provide a better quality of life for citizens, and an enhanced creative environment with new opportunities for entrepreneurs.