Andrea Geipel is head of the VRlab at the Deutsches Museum and coordinates a research project on how to integrate digital storytelling with AR & VR in exhibitions. She studied human movement science with a major in neuropsychology and learning studies and graduated in 2014. Since 2015, she has been working on the question of how knowledge is conveyed on digital platforms. With a focus on the video platform YouTube, she is currently doing her doctorate at the Munich Center for Technology in Society at the Technical University of Munich. Andrea Geipel is a lecturer at the House of Competence of the Karlsruhe Institute of Technology in the areas of project management and networks and at the Graduate School of the Technical University of Munich for Science Communication in Social Media. In her free time, she has always been interested in arts and creative writing.