Track 2: Belonging

05.03.2020 - 05.02.2020

How can digital help us become more present in our cities?

As our towns and cities change, how can digital help cultural institutions become more relevant to their citizens? In this track we hear from speakers who are on the frontline of creating unique physical-digital experiences. These include – organising a flashmob in Stockholm, a festival in Bangalore and an exhibition about the high street in Schiedam.


Moa Beskow
Ethnologist, Stockholms länsmuseum

Moa Beskow is the project manager of “The Place Workshop” at the County Museum of Stockholm, where she works with the bottom up oral history project, collecting everyday stories and memories from the citizens. She holds an MA in ethnology, specialized in city planning and urban heritage and proposes for an open-minded way to embrace and include people and cultural diversity in planning and power practices. She is one of the authors in a book discussing “Stockholm as a Commodity” (2016) and she has also been doing some work on citizens engagement in much-disputed rebuilding projects in Stockholm.

Azam Masoumzadeh
Visual Artist & Digital Storyteller

Born in Isfahan, a beautiful city in the center of Iran, Azam discovers at an early age a passion for colors and patterns. At the age of 18, Azam moves away from her hometown to study Textile Design at the University of Teheran. In 2012 Azam decides to study abroad and Belgium beckons her.
After getting a master’s degree in Illustrations & Comics (LUCA School of Arts) and in Speculative Narration (Ecole de Recherche Graphique), Azam also obtains a postgraduate in Digital Storytelling (School of Arts – KASK).

As a visual & digital storyteller, Azam focuses on animation, illustration, virtual reality and augmented reality.

Merel van der Vaart
City History Curator, Stedelijk Museum Schiedam

Merel van der Vaart is city history curator at the Stedelijk Museum Schiedam (city museum of Schiedam). Over the past 10 years, she has worked with a number of museums across Europe on projects that build bridges between collections and people. Merel prefers to use digital as one of many tools to explore and create relevance, participation, radical trust and knowledge sharing. Two important projects she is involved with at the Stedelijk Museum Schiedam is the revaluation of the museum’s historic collections and the online representation of these collections, in collaboration with the city’s inhabitants.


Barbara Epalza
Marketing Manager, Azkuna Zentroa

Barbara Epalza is marketing manager in Azkuna Zentroa, the Centre for Society and Contemporary Culture of Bilbao where she experiences the change of the city thanks to the power of transformation of the culture.  The Project of Azkuna Zentroa is diverse and inclusive with the artist as catalyst.

The conference is held in English with free German simultaneous translation, and will be live-streamed on the smARTplaces website. Join the conversation online with #smARTplacesEU.