CONECTA | smARTplaces Conference on Audience and Mediation

14.03.2019 - 15.03.2019

The second smARTplaces conference takes place at Etopia Center for Art and Technology in Zaragoza, Spain. This year we address audience development through digital technology, and new forms of cultural mediation.

In a dynamic format we explore how European institutions connect and interact with their audiences, become more inclusive and involve people in the reshaping of cultural centers and their role in social change. Meanwhile, in a parallel program of activities, we give you the opportunity to discover Zaragoza’s most innovative cultural centers and artistic program.

Why attend?

A relevant theme

Audience development strategies are the cornerstone of cultural centers and museums. The conference gives you inspiration and practical knowledge to adapt audience engagement and mediation trends to your own projects. You will learn how to approach a diversity of audiences, answer to their interests and build lasting relationships.

Inspiring speakers

A line-up of inspiring speakers, from cultural institutions to social organizations, will look at our topics from different views. We alternate between keynotes, debates, short presentations and practical workshops. In addition, our networking spaces gives you the possibility to learn from other professionals.

The venue and the city

CONECTA takes place on the 14th and 15th of March in Etopia Center for Art & Technology. Etopia was created by the Zaragoza City Council to foster innovation, creativity, and entrepreneurship. Opened in 2013, the center aims to promote the most innovative projects in its field. More Info >>

Zaragoza’s heritage and charming streets and alleys come together in a varied cultural offer. Concerts, festivals, urban art, cutting-edge technology and museums devoted to great artists are just a fews of the reasons why people love Zaragoza. More info >>