Conversation | Partnership between cultural institutions and corporations

    Cleo Schoeps, in conversation with Abhay Adhikari discusses the changing nature of the partnership between cultural institutions and corporations. It can be an equitable relationship based on trust. She explains how a shared purpose can lead to dynamic and successful outcomes for the arts and cultural sector.


    Cleo Schoeps
    Head Art Sponsorship Partnerships, UBS

    Firmly rooted in both the corporate and the cultural world Cleo gained a deep understanding of the workings and motivations of both worlds. As Head of Art Sponsorship Partnership for UBS one of the largest Financial Service Providers worldwide she constantly works on how best to interact with cultural partners or in her case partners in the arts.

    Cleo is a firm believer that a great collaboration is the result of a relentless effort to understand each other’s needs and in the spirit of partnership be willing to step outside of the box and redefine the way one collaborates over and over again. Groundbreaking long-term projects such as the Guggenheim UBS MAP Global Art Initiative are examples of how much can be achieved for both parties sometimes in unexpected places and ways.Cleo has a master degree in Art History from the University of Lausanne as well as a degree in Archeology and German Literature. She lives and works in Zurich, Switzerland.

    Abhay Adhikary
    Founder of Digital Identities

    Abhay Adhikari is the founder of Digital Identities – a global programme to develop new models of social impact. The programme has been commissioned by organisations such as the Guardian, Nesta and Google News Initiative. He also leads the Urban Sustainable Development Lab, which has been named one of UK’s 50 New Radical projects by the Observer newspaper. Since 2015, Abhay has co-produced the Swedish Digital Identities Programme to help cultural institutions develop storytelling projects on gender, sustainability and identity. In 2019 he launched Culture Labs to foster community-powered social innovation in cities. The first Lab will be held in Bilbao. Abhay has a research background in biofeedback gaming and has run mindfulness workshops in India, UK and Japan.