Track 1: Identity

05.03.2020 - 05.03.2020

How does digital help us understand who are we?

In this track we’ll hear from speakers who are using digital to become more accessible to audiences. They’ll share their personal experiences of leading the change within their organisations – a theatre company from Northern Ireland, an art museum from the USA and a circus from Spain. Working in such different cultural contexts, we’ll explore what they have in common. This track is chaired by Mechthild Eickhoff, Managing Director of Fonds Soziokultur, Bonn. 


Dr. Zoe Seaton
Founder and Artistic Director, Big Telly Theatre Company

Zoë Seaton is founder and Artistic Director of Big Telly Theatre Company. In July 2018, Zoe was awarded an honorary Doctorate from Ulster University for her contribution and commitment to the dramatic arts in Northern Ireland. She has also devised and directed several pieces of interactive game theatre, including A Midsummer Night’s Dream and The Tempest for Creation Theatre in Oxford. Other heritage projects include several audio pieces, a series of miniature art installations for shops called Trade Secrets, and an app called Echoes of the Causeway, to be launched in March 2020.

Seema Rao
Deputy Director, Akron Art Museum

Seema Rao is the Deputy Director and Chief Experience Officer of the Akron Art Museum. She specializes in content development and strategy; change-facilitation; and inclusive community-building. With nearly 20 years of museum experience, Ms. Rao has extensive experience in interpretation and programming from leading content development for all audiences. She started her career in the education department. She’s taken the idea of communication inherent to the field to heart. As a consultant, she worked with organizations to help understand how to share their brand in inclusive ways, both through staff workshops and audience evaluation. Now at the Akron Art Museum, she leads audience research, community engagement, education, library, and curatorial teams to find the best ways to share their modern and contemporary collections. She blogs regularly, both at her own blog and now with the generosity of Nina Simon, at Museum 2.0

Inés Delgado
Director, Zirkozaurre

Inés is cultural manager of Zirkozaurre, centre for circus arts based in Bilbao, Basque country. In collaboration with the artistic Director, she develops projects aiming at the professionalization and visibilization of the circus industry. she also gives trainings sharing her knowledge with regards to creation processes  and management in live arts. Her life in the circus started back in 2008 while studying Physical Theatre in Barcelona, and she definitely abandoned her career in the tech industry as vendor manager and got into the management of the arts.


Mechthild Eickhoff
Fonds Soziokultur

Mechthild Eickhoff is the former Head of UZWEI Cultural Education at Dortmunder U. In this role she developed innovative participatory and engagement programmes and exhibitions for young people and cultural practitioners in the city of Dortmund. She ran nationwide exemplary projects about structure and innovation in cultural mediation while working for a federal association as well as for a foundation in Germany. From January 2020 she is working as the new head of the Fonds Soziokultur (funding for socio cultural projects) in Germany. 

The conference is held in English with free German simultaneous translation, and will be live-streamed on the smARTplaces website. Join the conversation online with #smARTplacesEU.