Track 1: Identity

05.03.2020 - 05.03.2020

How does digital help us understand who are we?

In this track we’ll hear from speakers who are using digital to become more accessible to audiences. They’ll share their personal experiences of leading the change within their organisations – a theatre company from Northern Ireland, an art museum from the USA and a circus from Spain. Working in such different cultural contexts, we’ll explore what they have in common. This track is chaired by Mechthild Eickhoff, Managing Director of Fonds Soziokultur, Bonn. 


Andrea Geipel
Head of VRlab at the Deutsches Museum

Andrea Geipel is head of the VRlab at the Deutsches Museum and coordinates a research project on how to integrate digital storytelling with AR & VR in exhibitions. She studied human movement science with a major in neuropsychology and learning studies and graduated in 2014. Since 2015, she has been working on the question of how knowledge is conveyed on digital platforms. With a focus on the video platform YouTube, she is currently doing her doctorate at the Munich Center for Technology in Society at the Technical University of Munich. Andrea Geipel is a lecturer at the House of Competence of the Karlsruhe Institute of Technology in the areas of project management and networks and at the Graduate School of the Technical University of Munich for Science Communication in Social Media. In her free time, she has always been interested in arts and creative writing.

Inés Delgado
Director, Zirkozaurre

Inés is cultural manager of Zirkozaurre, centre for circus arts based in Bilbao, Basque country. In collaboration with the artistic Director, she develops projects aiming at the professionalization and visibilization of the circus industry. she also gives trainings sharing her knowledge with regards to creation processes  and management in live arts. Her life in the circus started back in 2008 while studying Physical Theatre in Barcelona, and she definitely abandoned her career in the tech industry as vendor manager and got into the management of the arts.

Sharna Jackson
Artistic Director Site Gallery

Sharna Jackson is an author and Artistic Director who specialises in developing and delivering socially-engaged initiatives for children and young people across culture, publishing and entertainment. She is driven specifically to encourage and increase diverse and disengaged audiences’ participation in the arts locally, nationally, and globally.

Sharna’s debut novel High Rise Mystery was released in April 2019 and its sequel, Mic Drop is due in April 2020. She wrote the Tate Kids activity book series with Tate Publishing. She created Looking With LeVar – the audio guide for children and families at The Broad in Los Angeles, and was a development producer on Tee and Mo. She is very proud to be Southbank Centre’s Imagine A Story author for 2019/20 and created a novel London/Londoff with over 1000 school children in London.

Sharna is on the Children’s Media Conference advisory board and on the board of Sheffield Doc/Fest. Every year she curates Playground – an exhibition showcasing work that blends digital play with physical objects and Ensemble – a show highlighting BAME talent and achievement in the UK games industry.

Sharna is the Artistic Director at Site Gallery, Sheffield’s leading international contemporary art space, specialising in moving image, new media and performance. She has held roles at Tate, Hopster and the Design Museum and has consulted for the Royal Collection Trust, Museum of Childhood, V&A, Science Museum, Penguin amongst others.


Mechthild Eickhoff
Fonds Soziokultur

Mechthild Eickhoff is the former Head of UZWEI Cultural Education at Dortmunder U. In this role she developed innovative participatory and engagement programmes and exhibitions for young people and cultural practitioners in the city of Dortmund. She ran nationwide exemplary projects about structure and innovation in cultural mediation while working for a federal association as well as for a foundation in Germany. From January 2020 she is working as the new head of the Fonds Soziokultur (funding for socio cultural projects) in Germany. 

The conference is held in English with free German simultaneous translation, and will be live-streamed on the smARTplaces website. Join the conversation online with #smARTplacesEU.