Panel | You are here: digital interaction on site and on-line

14.03.2019 - 14.03.2019

Martin Adam has been programming since he was 15. As a qualified property manager, he developed controlling and portfolio management software for municipal and cooperative housing for many years. He has been developing applications for mobile end devices since 2003, initially to do with real estate, using augmented reality technology since 2009, where he is among the most experienced developers worldwide today. He has been developing mobile applications for location-based services since 2014, in particular for cities, museums, churches and libraries.


Javier Sainz de los Terreros has been managing the social networks, web analytics and information delivery system of the Museo Nacional del Prado for more than five years. From there, he is interested in bringing the Museum’s collection and history to all types of audiences. He has a degree in Humanities and Advertising and Public Relations from the University of Navarra and a Master’s Degree in Cultural Policy and Management from the City University of London. He has also worked in communication and marketing in the cultural management company “El Muro” and in the arts marketing consultancy Asimetrica, as well as for Madrid regional administration, managing the advertising for Alcalá 31, Sala Canal de Isabel II and Sala El Águila exhibition halls.

The Prado Museum broadcasts live videos on Instagram from Monday to Friday explaining works and curiosities from its collection. After more than a year and a half and around 400 videos mad, Prado Museum has a loyal community that has integrated these videos into their daily routine. From this initiative, Sainz de los Terreros reflects on the possibilities and challenges offered by cultural dissemination in social networks.


Dick van Dijk is creative director and head of programme for the Future Heritage Lab at Waag. Part of his role at Waag is creating interactive concepts, strategizing design research and user involvement, and monitoring the development of the actual ‘thing’: a prototype, demo, or event. He is mostly interested in the crossover between virtual and physical interactions, in creating a narrative space. He has worked on many cultural heritage projects, with partners such as the Old Church in Amsterdam and the Amsterdam Museum and through EU projects such as meSch, Mingei and BigPicnic. He has spoken and lectured on storytelling, interaction design, playful learning and co-creation. Dick is co-author of the book ‘Connect, Design for an Emphatic Society’ on age-driven design.

Waag is an Amsterdam based medialab that explores the impact of technology on society. Dick van Dijk will present a number of recent heritage projects in which Waag explores the role digital technology can play in creating novel visitor experiences but also the ’21st century skills’ and ‘maker mind set‘ that heritage professionals need nowadays. He will discuss the meSch DIY toolkit which allows heritage professionals to connect physical and digital heritage collections by adding digital properties and information to objects (through sensor technology), the AR interventions in the Old Church in Amsterdam and the method of Emotion Networking that has recently been developed to trigger and structure dialogue on the emotions we all have regarding heritage items and make these more transparent and meaningful.


Hester Gersonius is an experienced community manager from Amsterdam, working for creative and cultural institutions across Europe. With a background in Art History and Communication, Hester started her career at the Amsterdam Museum in 2009. An early adopter of social media, she was instrumental in the development of the digital strategy of the museum and its partners in Amsterdam, in addition working on diverse projects with an emphasis on innovation and participation. Looking for a new challenge, Hester joined the smARTplaces project in 2017. Since 2019 she has been working fulltime as a freelance community manager for organizations that operate on the cutting edge of art, design and technology. A maker herself, Hester runs a small business in subversive cross stitch in her spare time and is a member of the board of the Dutch Textile Committee.