{"id":139,"date":"2023-11-11T07:02:57","date_gmt":"2023-11-11T07:02:57","guid":{"rendered":"http:\/\/smartplaces.eu\/?p=139"},"modified":"2024-11-07T08:00:56","modified_gmt":"2024-11-07T08:00:56","slug":"influencers-at-beauty-events","status":"publish","type":"post","link":"http:\/\/smartplaces.eu\/cosmetics-beauty-expo\/influencers-at-beauty-events\/","title":{"rendered":"How to Connect with Influencers at Beauty Events"},"content":{"rendered":"<p>Beauty events are buzzing with energy, packed with influencers who have the power to shape trends and make brands go viral. But how do you make sure you&#8217;re not just another face in the crowd? It&#8217;s all about creating meaningful connections with these influencers, and trust me, it\u2019s easier than you might think.<!--more--><\/p>\n<h2>Do Your Research Before the Event<\/h2>\n<p>Just like you wouldn\u2019t walk into a job interview without knowing a little about the company, you shouldn&#8217;t walk into a beauty event without knowing who will be there. The first step to connecting with influencers is doing your homework.<\/p>\n<p>Why Research Matters: Knowing which influencers will be at the event helps you target the ones that align with your brand or personal interests. Not all influencers are the same\u2014some focus on makeup, while others specialize in skincare or haircare.<\/p>\n<h3>Here\u2019s how to research effectively:<\/h3>\n<ul>\n<li>Event Websites and Social Media: Most events have a list of scheduled influencers or featured speakers. Take the time to follow them on Instagram, TikTok, or YouTube, and engage with their content before the event.<\/li>\n<li>Understand Their Brand: Look into their previous collaborations, content style, and audience. Are they focused on cruelty-free beauty, luxury skincare, or drugstore brands? Knowing their niche allows you to speak their language and tailor your approach.<\/li>\n<li>Set Your Goals: Think about what you want to achieve. Are you looking to collaborate? Or maybe you want to get to know them better and learn from their experience? Setting clear goals will guide your conversations and make your approach more intentional.<\/li>\n<\/ul>\n<h2><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-78\" src=\"http:\/\/smartplaces.eu\/wp-content\/uploads\/IMG-connect-with-influencers-at-beauty-events-2.jpg\" alt=\"scheduled influencers\" width=\"1200\" height=\"600\" srcset=\"http:\/\/smartplaces.eu\/wp-content\/uploads\/IMG-connect-with-influencers-at-beauty-events-2.jpg 1200w, http:\/\/smartplaces.eu\/wp-content\/uploads\/IMG-connect-with-influencers-at-beauty-events-2-300x150.jpg 300w, http:\/\/smartplaces.eu\/wp-content\/uploads\/IMG-connect-with-influencers-at-beauty-events-2-1024x512.jpg 1024w, http:\/\/smartplaces.eu\/wp-content\/uploads\/IMG-connect-with-influencers-at-beauty-events-2-768x384.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/h2>\n<h2>Craft a Personal Approach<\/h2>\n<p>Imagine you&#8217;re at a party, and you see someone you admire. The last thing you want to do is walk up and start talking about your latest project without even introducing yourself. Similarly, when approaching influencers, it\u2019s crucial to start with something personal. Build rapport before diving into your pitch.<\/p>\n<h3>How to Craft Your Personal Approach:<\/h3>\n<ul>\n<li>Start with a Compliment: Everyone loves a sincere compliment, and influencers are no different. Mention something specific you admire about their work\u2014maybe their unique makeup looks or how they empower their followers. Just make sure it\u2019s genuine.<\/li>\n<li>Be Brief but Engaging: Influencers are often busy, so respect their time. A short and sweet introduction about who you are and why you appreciate their work is a great icebreaker.<\/li>\n<li>Find Common Ground: If you both love the same beauty brand or technique, bring it up! Finding something in common can lead to a more natural conversation.<\/li>\n<\/ul>\n<p>Example: Let\u2019s say you spot an influencer known for promoting <a title=\"eco-friendly beauty brands\" href=\"https:\/\/www.acme-hardesty.com\/green-cosmetics-sustainable-beauty\/\" target=\"_blank\" rel=\"noopener\">eco-friendly beauty brands<\/a>. You could approach them and say, \u201cI\u2019ve been following your journey with clean beauty products, and I love your commitment to sustainability. I\u2019ve recently started my own eco-friendly beauty routine, and I\u2019d love to hear your recommendations.\u201d<\/p>\n<h2>Build Genuine Relationships<\/h2>\n<p>Networking isn\u2019t just about handing out your business card or asking for a collaboration on the spot. Think of it more like planting a seed. You need to nurture it and give it time to grow. Building a genuine relationship with an influencer means taking the time to understand who they are and what they value.<\/p>\n<h3>Tips for Building a Strong Relationship:<\/h3>\n<ul>\n<li>Be Authentic: People can tell when you\u2019re being genuine. Don\u2019t try to be someone you\u2019re not just to impress them. Influencers appreciate authenticity, so be yourself and show real interest in their work.<\/li>\n<li>Ask Questions: Instead of just talking about yourself, ask influencers about their journey, challenges, and experiences. This not only shows you care, but it also gives you valuable insight into their world.<\/li>\n<li>Don\u2019t Rush: If your goal is to collaborate, don\u2019t rush into asking. Focus on building a meaningful relationship first, and the opportunities will come naturally.<\/li>\n<\/ul>\n<p>Example: Instead of jumping straight into asking for a shoutout or collaboration, try engaging in a conversation about their latest product review or upcoming project. I\u2019d love to hear your thoughts on how it compares to other products you\u2019ve tried!\u201d<\/p>\n<h2><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-79\" src=\"http:\/\/smartplaces.eu\/wp-content\/uploads\/IMG-connect-with-influencers-at-beauty-events-3.jpg\" alt=\"influencers appreciate authenticity\" width=\"1200\" height=\"600\" srcset=\"http:\/\/smartplaces.eu\/wp-content\/uploads\/IMG-connect-with-influencers-at-beauty-events-3.jpg 1200w, http:\/\/smartplaces.eu\/wp-content\/uploads\/IMG-connect-with-influencers-at-beauty-events-3-300x150.jpg 300w, http:\/\/smartplaces.eu\/wp-content\/uploads\/IMG-connect-with-influencers-at-beauty-events-3-1024x512.jpg 1024w, http:\/\/smartplaces.eu\/wp-content\/uploads\/IMG-connect-with-influencers-at-beauty-events-3-768x384.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/h2>\n<h2>Engage Before and After the Event<\/h2>\n<p>Networking doesn\u2019t start and end at the event itself. To stand out and make a lasting impression, you need to engage with influencers both before and after the event.<\/p>\n<h3>Pre-Event Engagement:<\/h3>\n<ul>\n<li>Follow on Social Media: Start following the influencers you want to connect with on platforms like Instagram or Twitter. Comment on their posts and engage with their stories. This helps you get on their radar before you even meet in person.<\/li>\n<li>Reach Out with a Friendly Message: Send a short message introducing yourself and expressing excitement about meeting them at the event. Keep it light and friendly, not business-focused.<\/li>\n<\/ul>\n<h3>Post-Event Follow-Up:<\/h3>\n<ul>\n<li>Thank You Notes: After the event, send a thank-you message to the influencers you spoke with. A simple \u201cIt was so great meeting you\u201d can go a long way.<\/li>\n<li>Continue the Conversation: Don\u2019t just say goodbye and disappear. Engage with their content online by liking, commenting, and sharing. This keeps the connection alive.<\/li>\n<li>Propose Collaborations: If the relationship has developed naturally, you can now start proposing potential collaborations or projects. Just make sure your ideas align with their brand and interests.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Beauty events are buzzing with energy, packed with influencers who have the power to shape trends and make brands go viral. But how do you make sure you&#8217;re not just another face in the crowd? It&#8217;s all about creating meaningful connections with these influencers, and trust me, it\u2019s easier than you might think.<\/p>\n","protected":false},"author":1,"featured_media":80,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Connect with Influencers at Beauty Events &gt; Smart Places<\/title>\n<meta name=\"description\" content=\"Beauty events are buzzing with energy, packed with influencers who have the power to shape trends and make brands go viral.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/smartplaces.eu\/cosmetics-beauty-expo\/influencers-at-beauty-events\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Connect with Influencers at Beauty Events &gt; Smart Places\" \/>\n<meta property=\"og:description\" content=\"Beauty events are buzzing with energy, packed with influencers who have the power to shape trends and make brands go viral.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/smartplaces.eu\/cosmetics-beauty-expo\/influencers-at-beauty-events\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Places\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-11T07:02:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-07T08:00:56+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/smartplaces.eu\/wp-content\/uploads\/IMG-connect-with-influencers-at-beauty-events-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emelina Gallardo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emelina Gallardo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/smartplaces.eu\/cosmetics-beauty-expo\/influencers-at-beauty-events\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/smartplaces.eu\/cosmetics-beauty-expo\/influencers-at-beauty-events\/\"},\"author\":{\"name\":\"Emelina Gallardo\",\"@id\":\"http:\/\/smartplaces.eu\/#\/schema\/person\/daa8cb0df304040b808c4ad947d37c3b\"},\"headline\":\"How to Connect with Influencers at Beauty Events\",\"datePublished\":\"2023-11-11T07:02:57+00:00\",\"dateModified\":\"2024-11-07T08:00:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/smartplaces.eu\/cosmetics-beauty-expo\/influencers-at-beauty-events\/\"},\"wordCount\":876,\"publisher\":{\"@id\":\"http:\/\/smartplaces.eu\/#organization\"},\"articleSection\":[\"Cosmetics &amp; Beauty Expo\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/smartplaces.eu\/cosmetics-beauty-expo\/influencers-at-beauty-events\/\",\"url\":\"http:\/\/smartplaces.eu\/cosmetics-beauty-expo\/influencers-at-beauty-events\/\",\"name\":\"How to Connect with Influencers at Beauty Events &gt; Smart Places\",\"isPartOf\":{\"@id\":\"http:\/\/smartplaces.eu\/#website\"},\"datePublished\":\"2023-11-11T07:02:57+00:00\",\"dateModified\":\"2024-11-07T08:00:56+00:00\",\"description\":\"Beauty events are buzzing with energy, packed with influencers who have the power to shape trends and make brands go viral.\",\"breadcrumb\":{\"@id\":\"http:\/\/smartplaces.eu\/cosmetics-beauty-expo\/influencers-at-beauty-events\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/smartplaces.eu\/cosmetics-beauty-expo\/influencers-at-beauty-events\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/smartplaces.eu\/cosmetics-beauty-expo\/influencers-at-beauty-events\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/smartplaces.eu\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Connect with Influencers at Beauty Events\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/smartplaces.eu\/#website\",\"url\":\"http:\/\/smartplaces.eu\/\",\"name\":\"Smart Places\",\"description\":\"Explore. 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